United Soybean Board

Social Media Campaign

brief //

The challenge USB brought to us was to create a social media strategy that would leave soybean farmers feeling more informed, more connected and more supportive of USB efforts. My target goal with this project was to develop a media library of photos, GIFs, cinemagraphs, quote and statistics graphics that could be leveraged across all of USB’s social media channels.

concept //

Following strict USB brand guidelines, I reached this goal and created a visual library of over 200 assets for use on Facebook, Twitter and LinkedIn. Some assets can be used as stand-alone posts to inform the audience of an interesting statistic or fact. Others are part of longer social campaigns that encompass three or more posts diving deeper into an important topic. All visuals were paired with copy that enhances or explains the image.