Routine is Lethal

brand identity

I crafted this logo design and brand identity concept for the travel blog, Routine is Lethal. This project was particularly close to my heart because I used this blog to document my travels across Southeast Asia. After graduating with a master's degree in 2017, I decided to take some time off before beginning my career and fulfill a lifelong dream of mine: to backpack around the world. The concept "Routine is Lethal" is meant to inspire people to push beyond their boundaries, to break away from what's familiar and expected and to open their hearts to brand new experiences.