McClure's Pickles

strategic campaign

brief //

A strategic campaign that dramatizes the taste of a McClure’s pickle on your tongue.

concept //

Each print ad depicts the experience of eating a different flavor of pickle. This experience comes to life with DJ booths located at music festivals around the United States. After trying a McClure's pickle, the consumer can press buttons labeled with sensory words like zesty, sweet and tangy on the DJ turntable to create a personal music remix based on their pickle flavor. Spotify banner and pop up ads direct users to the McClure's website where they can purchase their own jar of their favorite flavor of pickle.

This campaign was created as a project for a creative portfolio class at the University of Missouri.

Art Director: Mallory Weise

Copywriter: Mj Rogers